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"Winners make the most mistakes."

- John Wooden

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NobleOak's team of business experts have put together articles on business planning and business models, marketing plans, and tips and strategies on web site design and functionality. We also introduce the terms 'pixie dust' and 'guerrilla marketing' both vital elements to your short and long term business success. Enjoy!

"Mapping Interface"

People have a valuable and perishable resource- our minds and our individual knowledge and experience. We invest a great deal of resources in training ourselves, learning our professions and practicing what we have learned. We learn by doing and we learn by failing too- we learn from experience and sometimes we learn more from our failures than we do from our successes.

The concept behind the development of a PWS is that if we host our personal intellectual property (IP) on our PWSs and develop it in a rigorous manner over our entire careers; we have a way of preserving and sharing our expertise with others that has never been available to any generation that has gone before.

How about developing a new Interface for your PWS?

Using a mapping interface for your PWS (Personal Web Site) instead of an icon based GUI may be a more intuitive way for people to find their way around a web site than icons. People are really good at pattern recognition (whatever the experts at IBM may say, the human chess grandmasters can still regularly beat Deep Blue).

So maybe we can try instead something along these lines:

1. use a 3-d photo as your base map instead of icons;
2. as you pass the cursor over the map, links pop up;
3. people may recognize patterns better than lists of icons so that when they return to your site, they will remember how to navigate it much faster and more intuitively;
4. you may want to ‘foley’ the site (add sound effects) to reinforce this.

Using this type of interface really means that the computer screen acts as your ‘third wall’. This is an imaginary, transparent wall that invites the visitor (theater goer, movie viewer, audience member, guest, patron, client or customer, supplier) into your world in a more intimate and involving way.

1/23/2003

"Mapping Interface"

"Getting the Business Model Right and Pixie Dust"

"Tips On Web Site Design"

"Web Site Functionality" (Part 1 of 2)

"Web Site Functionality" (Part 2 of 2)

"Marketing Plan: Find Clients and Customers through Guerrilla Marketing" (Part 1 of 3)

"Marketing Plan: Find Clients and Customers through Guerrilla Marketing" (Part 2 of 3)

"Marketing Plan: Find Clients and Customers through Guerrilla Marketing" (Part 3 of 3)

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